Posted by kitty HU on October 25, 19102 at 02:35:29:
This is my GRE issue essay. I would be very happy if you can kindly give any comments or advice to me. Thank u!
Few people, if asked, would deny that ads do play an important role on them, though somtimes without their awareness. Yet when it comes to which is the best way ads exert effects on people, controversies are likely to emerge. To make people immitate figures in commercials is just one of those ways that inviting controversies.
To a large extent, such ads are successful. Taking a glimpse at various ads all over the world, it is not difficult to reach the conclusion that merchandisers go to great lengths to attract people's attention in this subtle way. See how mature the cowboy looks when he is holding a Marlboro(Íò±¦Â·) cigarette bewteen his fingers. See how rigorous and energetic Michael Jordan appears when he flies in the air, bumping a ball into the basket. Of course, all those owe to his great NIKE shoes! See how breathtakingly beautiful Natasha is, when she has just finished bathing with LUX shampoo! All those ads indicate that as soon as ordinary people go to buy those consumer goods, they are probably to lead as graceful a life as the celebrities do, or have as good taste as them have. Celebrities have such a long distance form us in reality that it seems only the products in those ads relate them and us. Products here are mysteriouly bound up with all good sides of a person. It serves as the link between all nice figures in ads (which is actually in our immagination) and the real us. In this sense, such ads are most effective.
However, merchandisers who are proficient in carrying out such ads can not always boast they carry out successes one after another. Every rule has its exception. Not all people are accustomed to such a way. One day an ad will possibly annoy a mother who holds traditional beliefs and hates Barbie DOLL so much that she decides never buy her daughter any Barbie DOLLs any more. Another possible outcome might occure when somebody dislikes Julia Roberts intensely and thus refuses to buy anything Roberts make ads for. Unfortunately, such ads are of little hope to attract these people's desire to buy their products.
To make an even broader view of this issue, let me jump out from specific enterprises. Ads like this will bring benefits to corporations but it is not likely to do good to a society. Celebrity are asked to pose this or that way as the advertisers require, showing not much of themselves. Even if they are allowed to act as freely as they want to, what they show is just limited tastes,that of middle class or that of typical Hollywood. It in turn, narrows the tastes and varieties of massrooted peolple. To focus people's interest and tastes in the same way is much more convenient than to encourage their own ones. It is really bad if all people show up with exactly the same way to admire and to value things. After all, varieties not only in products but also in people's minds are most needed in this mass-production world.
In summary, ads that push people to buy products so that they can immitate celebrities in ads will make quite many people feel better of themselves, but it is not an elixir. Moreove, practise like this should be carefully carried out and never show up too much for it impairs the varieties of the society.